What is Canopy?


Canopy is a scalable, fast, and durable Product Information Management and Digital Asset Management tool.

It is the flagship product of Wellcom's Application Suite.

Product Information Management

TOP
Canopy is a comprehensive Product Information Management tool, optionally bringing together Manufacturers (FMCGs) and Retailers.
Comfortably manage your Brands, Ranges, Product and Offers together with your Product assets, media, film, documents and meta-information.
Organise your Business Objects how you like in an extensible fashion. Choose who you want to see this information, and for how long. Choose how you want to export your information.
Utilise the secure B2B API to ingest or recieve any of your information at any time. The API can list, paginate, and search as well as facilitate standard updates and retrievals.
Choose to make any, all, or none of your information public to view online as bookmarkable web pages.

Digital Asset Management

TOP
Manage all of your digital assets effortlessly with Canopy.
From high resolution media, to full length video, documents, fonts, meta-data documents (RDF, XMP), POS Tickets, or whatever type of files you wish, find what you need in an instant and handle it straight away.
Use Stories and Chapters to organise your work, or utilise tags and categories, or put it all in one big bucket. It's up to you.

Distribution Service

TOP
You can distribute just about anything in Canopy to just about anywhere!
FTP, Web Sites, Email, Drop Box, custom Canopy Loyalty Program distributions, and scalable, durable Data Feeds, we can handle it all.
Choose how long you want to expose your Distribution to its intended audience, from one second to multiple years. Choose whether your Distribution is scheduled to run daily, weekly, monthly, or if it should run when certain things are updated or changed. Or simply choose a 'single time' Distribution if that suits you.
You can push your actual Digital Assets and meta data to an End-Point if you wish, or push merely a reference to those Assets, creating powerful, re-usable content streams. Allow your Third Parties permanent, temporary, or ephemeral access to any of your Business Objects.

Campaign Management

TOP
Manage your Marketing Campaigns with your own content, the content of your Suppliers, or a combination of both.
Automatically generate existing Promotional Offers from your Catalogue files, and create new Offers to enhance your Promotional offering.
Distribute your Point Of Sale packs/documents to a selection of your stores, for the store managers to accept and complete.

Comprehensive Reporting

TOP
Draw on thorough reporting on all of your activities from Product Management, to Staff activity and Distribution effectiveness.
Track Promotional Offers sell, save, and other information through time, and by geographical region.
See Catalogue and Campaign offer breakdwons by Department, Brand (Catalogue Page or Web Page), Page, and Type.

Reliability, Durability, Security

TOP
Feel safe that your Digital Assets and information are only provided through digital signatures, that all communication is done through secure sockets, and that our servers are connected through robust Identity and Access Management measures.
Know that your files and information, while available to you anywhere in the world, are access controlled, and backed up multiple times in at least two different geographical locations.
Your sensitive data is always encrypted, and even our database backups are encrypted for extra levels of security.